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Online SEO Plans are Vital to Your Success

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If you ask the majority of Internet based companies, what is the one area of business they would like to improve? What do you think that would be? Being further up the rankings in Google of course. And not only just climbing the ladder but staying right at the top of it for the long term.

You can, of course, do very well in Google if you follow their guidelines to the letter. So what does Google actually say that it likes? One thing for sure that they like you to have a domain name that reflects what your site is all about. That means you should have your keywords in your domain name.

So if your domain name is called “steel box sheds”, they expect your content, that is the pages in your website to reflect this. You can add sub categories like, aluminum sheds and so on, but if you were to have a category mentioning home made furniture, then this would not actually represent your domain name so you could find it harder to rank for this term.

Many businesses make the mistake of choosing the wrong domain name for their business. Unless of course it’s a family name or a name they want to brand for their business such as “Go Compare” dot com, the insurance comparison website.

Google also likes to see backlinks pointed towards your site from other sites ideally in the same genre as yours. There are of course technical considerations to pay attention to, such as having your keywords listed in the meta tag coding in your website. You should also have your main area of business listed in title tag code heading of your website.

If two websites are equal in terms of backlinks, title tag and meta tag descriptions, which one do you think would win out in the head-to-head rankings battle in Google for the same keywords? Of course the one that is using the best SEO plan. SEO is shorthand for search engine optimization. It is an intricate process that makes your website perform better in Google by employing various promotion strategies.

Creating backlinks and promoting your website takes a lot of time, effort and money. Everything starts with keyword research but before that you need to have a clear defined understanding of what your business is all about.

Many businesses fail on the Internet because they have not analysed their keywords properly. Many businesses are swimming against the tide because they have selected keywords that don’t get  enough traffic, are too competitive, or don’t bring sales. Get this wrong and your business could go down the pan.

So everything starts with keyword research. A highly specialized search engine optimization company can help you with this essential part of your search engine marketing campaign plan. This is not a fast process but it will save you a lot of money in the long run if you do it properly.

From here a search engine optimization specialist company can begin the process of marketing your site and promoting your keywords with their finely honed website optimization skills. They will be able to conduct your promotion a lot quicker than you can on your own. If your competitors are savvy, they will have been working with a search engine optimization company and that is why they are probably out performing you.

If you would like to successfully promote your online business, SEO City, a SEO Northern Ireland based company, can help you with your search engine optimization planning.

Starting an Online Business for Dummies by Elad (2006)

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Blogging for Dummies by Susannah Gardner and Shane Birley (2010, Paperback)
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